Friday Mar 01, 2024

Psychology of Analysis Paralysis: The Paradox of Choice

Welcome to today's lecture! Today we are talking about one of the biggest bug bears in gaming, analysis paralysis. Why does it happen? What kinds of games or features of games tend to invoke this kind of reaction? And what can games do to avoid it?

We cover important topics like decision fatigues, choice overload, and what game designers can do to limit AP in games.

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Bibliography for today's Episode:
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Chernev, A. (2005). Feature Complementarity and Assortment in Choice. Journal of Consumer Research, 31(4), 748–759. https://doi.org/10.1086/426608
Chernev, A., Böckenholt, U., & Goodman, J. (2015). Choice overload: A conceptual review and meta‐analysis. Journal of Consumer Psychology, 25(2), 333–358. https://doi.org/10.1016/j.jcps.2014.08.002
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